The balanced eater

Congratulations! You aim to have a varied diet without skimping on pleasure. Stay in shape and keep expanding your culinary horizons!

David Rocco is proud of you!

Consumption per person
of main food products in Canada

1989

2009
Red
meat

51 kg

42 kg

17%
Poultry

27 kg

38 kg

40%
Fish
and seafood

10 kg

8 kg

20%
Eggs

15 dozen

16 dozen

7%
Milk

96 l

81 l

15%
Cheese

11 kg

12 kg

9%
Fruits and
vegetables

281 kg

311 kg

11%
Oils
and fat

23 kg

26 kg

13%
Grain
products

69 kg

82 kg

19%
Sugars
and syrups

36 kg

33 kg

8%
Alcoholic
beverages

116 l

108 l

7%
Soft
drinks

95l

85l

10%
Juice

25l

25l
Tea and
coffee

138l

183l

33%

Every day,
one in two Canadians eat foods
they didn't prepare.

From 2001 to 2011, consumption of prepared foods for supper rose by 6% in Canada

The practical eater

You often eat on the go, because
you have more important things to do.
But eating is more than a chore.
Spice up your life and discover
the joys of eating!

Marcus Samuelsson agrees, but…

How much time and money
do Canadians spend on their meals?

proportion of the
Canadian household
budget spent on food
(excluding alcoholic beverages).

1 h 02 average daily time
spent on
meals at home.

0 h 42 average daily time
spent preparing meals
and cleaning up.

65% of meals are eaten
and prepared at home.

4% of meals eaten at home
are ready meals, purchased at
a restaurant or supermarket.

Consumers purchasing
habits

Consumers go to only
one or two stores
to buy their fruits and vegetables.

Supermarkets are the most popular
places to buy food.

People spend less than 30 minutes
at food retail outlets.

Other profiles

The healthy/eco-friendly eater
The balanced eater
The carefree eater

The carefree eater

You eat whatever you want,
regardless of its nutritional value.
Watch out for excess salt and sugar,
and don't forget to eat
your fruits and vegetables!

Robert Beauchemin want your well-being

Discover Canadians' restaurant
eating habits

Restaurants
visit frequency

Canadians eat

8%

of their meals at restaurants;
1 meal out of 12.

Elsewhere

France
14%
1 meal out of 7
Spain
17%
1 meal out of 6
Great Britain
33%
1 meal out of 3

In France, eating out
could take a 50% bite out of
people's food budgets within 15 years.

41% of Americans say
eating out is an essential
part of their lifestyle.

20%

of meals will be eaten
outside of home in
Europe in 2020.

The five most frequently eaten foods
in Canadian restaurants in 2009

The five most frequently consumed beverages
in Canadian restaurants in 2009

Other profiles

The healthy/eco-friendly eater
The balanced eater
The practical eater

The healthy eco-friendly eater

WHAT IS ORTHOREXIA

The term was coined by Dr. Steven Bratman, in 1997. Although often compared to anorexia, orthorexia is not yet considered an eating disorder. People with orthorexia are obsessed with eating healthy foods. They can spend several hours a day thinking about their diet, plan their meals days in advance, and feel guilty whenever they break their rules.

You follow a strict diet and keep close tabs on what you eat, where it comes from and what it contains. Be careful not to slide into orthorexia!

Jean-Louis Gérin would like to suggest...

Where does the food on our plate come from?

The average distance food travels
from field to plate

70%

of Canadians prefer buying locally farmed,
non-organic tomatoes rather than
organic tomatoes from California or Florida.

Percentage of households
that buy organic foods

IN 2007

45% 5% 48%

LOCAVORE

2007 Word of the Year in the New Oxford American Dictionary.This trend gave rise to a challenge in British Columbia—the 100-mile diet—where people can only eat foods sourced less than 160 km from their home.